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The thought of buying content may cross your mind when you’re looking to jumpstart content campaigns or cover gaps in the content calendar. Or may be, your blog is all set up and you’re looking to let it off the ground by publishing a couple of blog posts right away. The easiest way to deal… Read More

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Why You Need to Hire Content Writers

What are your customers looking for? While you tend to think that they’re searching for your business, what they’re actually after is answers or solutions. They need help to solve a variety of problems that arise in their day-to-day lives. If you plan to connect and build relationships with your customers, you should provide them… Read More

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All You Wanted to Know about Proofreading

Nobody likes to read an article or a blog post which contains typos or language errors. Whether it’s website content, a blog post, a college essay or simply an email to a client, you should never forget its proofreading. If you’re not proficient in this area, there are multiple proofreading services that you can hire… Read More

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Six Great Benefits of Content Marketing

Seth Godin says, “Content marketing is the only marketing that's left”. And you'd think that it's a hyperbolic statement. But you know what, statistics don't lie – and nor does Seth. Here are some statistics that back up Seth's claim: 70% people want to learn about a company via content, rather than usual adverts Over… Read More

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For Google (and other major search engines) to perceive your website as a go-to information resource and bring it up in relevant search results, you need to consistently publish unique content. Unless your content is unique, whether an article or a blog post, it's hardly going to propel your marketing. In the age of information… Read More

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Almost 3 million blog posts hit the web everyday. Whether it's the search engine results, social media newsfeeds or emails, there's enough content to boggle anyone's mind. Businesses are vying against one another to attract the most eyeballs. Content writing isn't about typing a few paragraphs and hitting the 'Publish' button. Your content has goals… Read More

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Content writing and copywriting – they're the same thing. Since the function of both a content writer and a copywriter is to essentially write, you can pick whichever term you like better to advertise and hire professionals for a writing position in your company. Content writer and copywriter are just fancy names that refer to… Read More

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The purpose of every product copy is to answer the question 'what will this product do for me?' so that it can motivate buyers and drive them straight to the shopping cart to purchase it. Rarely do we come across product descriptions that are crafted to sell. What occurs in most cases is that the… Read More

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