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Just like you create a brief for everything else, you should also write a content brief for every distinct section of your website. Writing content that hits the nail on the head is a challenge in itself, more so if you have an entire team working on a content project. After you are done with… Read More

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Where is Content Marketing Headed in 2016?

To achieve success in the digital age, every business needs to leverage content marketing. No matter how useful your product or service is, you can’t market it without high quality content. But are you aware of the emerging content marketing trends? We have already crossed 2016Q1. As content marketing continues to gather more steam, it… Read More

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Explainer Videos, and How to Tell a Story!

Does your business use explainer videos? If not, you're certainly missing out on a great opportunity of generating more leads and revenues. Crazy Egg, a popular heat map tool, uses an explainer video which generates them an extra $21,000 every month. Since an explainer video is a communication goldmine, it's proven to quickly boost the… Read More

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How Storytelling Can Prop Up a Brand Online

Brand building is serious business these days across all platforms and avenues accessible to companies, products, entities and individuals. The importance of brand building cannot be doubted in the present competitive scenario where customers have multiple options to choose from and price wars are becoming a common affair. Brand building is the foremost route towards… Read More

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Branding, marketing and advertising are not isolated zones across specific platforms these days. Instead, these activities go hand in hand with the most basic aspects relating to information dissemination, promotions, highlighting, storytelling and all other activities associated with content creation these days. Indeed, content creation subtly integrates marketing and advertising concepts and ideas when it… Read More

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Blogging is serious business, an indispensable platform to market your business, generate leads, drives sales and what not! Evergreen blog content is the key towards greater business success in this regard. As the name implies, such content pieces stay relevant, in circulation and attractive to visitors irrespective of dates, seasons and whole years at a… Read More

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5 Tips to Improve Your B2B Writing Skills

Successful B2B writing is an art that needs to be perfected over time. There are umpteen examples of otherwise skilled content writers who have burnt their fingers when it came to churning out effective, target oriented B2B copy. Indeed, a little humor and creative flair is always necessary but B2B communications are based on multiple… Read More

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10 Qualities of a Great Website Content Writer

What do the most successful and sought after website content writers have in common? A lot as it seems. Web content writing is one of the most thriving and specialized professions in recent times. With the internet boom opening up newer playing fields for a wide variety of industries, the need for highly skilled and… Read More

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