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Six Great Benefits of Content Marketing

Seth Godin says, “Content marketing is the only marketing that's left”. And you'd think that it's a hyperbolic statement. But you know what, statistics don't lie – and nor does Seth. Here are some statistics that back up Seth's claim: 70% people want to learn about a company via content, rather than usual adverts Over… Read More

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For Google (and other major search engines) to perceive your website as a go-to information resource and bring it up in relevant search results, you need to consistently publish unique content. Unless your content is unique, whether an article or a blog post, it's hardly going to propel your marketing. In the age of information… Read More

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Almost 3 million blog posts hit the web everyday. Whether it's the search engine results, social media newsfeeds or emails, there's enough content to boggle anyone's mind. Businesses are vying against one another to attract the most eyeballs. Content writing isn't about typing a few paragraphs and hitting the 'Publish' button. Your content has goals… Read More

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Content writing and copywriting – they're the same thing. Since the function of both a content writer and a copywriter is to essentially write, you can pick whichever term you like better to advertise and hire professionals for a writing position in your company. Content writer and copywriter are just fancy names that refer to… Read More

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The purpose of every product copy is to answer the question 'what will this product do for me?' so that it can motivate buyers and drive them straight to the shopping cart to purchase it. Rarely do we come across product descriptions that are crafted to sell. What occurs in most cases is that the… Read More

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'High quality content' is not marketers' buzzword anymore. And the debate over what matters more – quantity or quality – has long settled. When it comes to content creation, each one of today's savvy marketers strives for high quality content because that's what major search engines and people look for. If your digital marketing has… Read More

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The rapidly changing healthcare landscape, including the transition from a fee-for-service reimbursement model to value-based payment system, is forcing every healthcare facility to raise the bar. Whether it's a physician's office, a nursing home, an urgent care center, a small clinic or a large hospital, each of them needs to find more time to concentrate… Read More

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Often, many start-ups, small, manufacturing and technology companies don't hire technical writers to create user manuals, tutorials, knowledge base etc. They assign technical writing projects to their in-house developers. This is a mistake which businesses should avoid. Though developers are the creative minds behind products, web applications and and computer porgrams, it doesn't necessarily mean… Read More

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