Content curation is the method of searching the web to gather useful information revolving around a particular topic and then sharing the best of it with a niche audience. Although many bloggers are yet to grasp the advantages of content curation, there are ample online business corporations that have taken it seriously to make their brand sell better in this terribly competitive market. Content curation is different from content development in the sense that there’s no need to write content of your own.
If you’re yet to include content curation as part of your content marketing strategy and want to understand how to go about it appropriately to maximize results, here’s a list of ten best hand-picked blog posts or articles to you can learn from quickly.
#1. Content Curation Primer
The blog post begins with stating the fact that when users start to find particular information relating to their field of expertise or niche, they are often dumbfounded due to the abundance of content. Content curation, therefore, does a great job of helping users get only the best of what they might be looking for. The post presents content curation as a 3 step process – seeking, sensing and sharing. It means that bloggers need to identify, comprehend and share content in order to excel in the art of content curation.
#2. Your In Depth Guide to Content Curation
The post focuses on educating users about the multiple benefits of content curation. Among other benefits, it talks about how curating content will improve the SEO of your website or blog. Apart from benefits, the post equips you with some really useful tips on how to get the most out of this technique (and become a content curation rockstar) along with a list of tools that will make content curation easier for you.
#3. 5 Ways to Succeed with Content Curation
For bloggers, the post offers five key tips for becoming a successful content curator. It clarifies that aspiring bloggers need to identify a target audience and their interests in order to share the right kind of content. Most importantly, it explains that content curation is not a short-term strategy. It requires a long-term commitment and a strong passion to serve a target audience with relevant and high quality information. In addition, the post mentions content curation as an excellent personal branding tactic.
#4. 5 Ways to Curate Content on Your Blog
In this article, you’ll read about five ways to curate content in a legal and ethical manner. The most important tip pertaining to this topic that you’ll come across in this post is one must not forget to add one’s own comments and to attribute the sources correctly while curating content from across the web. If the target audience likes to read curated content, you could probably create a slideshow containing individual link pages and commentary section, as stated in this blog post.
#5. A Curated List of Content Curation Tools
The blog post starts off with a lucid introduction to content curation, followed by a list of tools that help curate content. The first tool that’s been mentioned is Scoop.it, where one can create a board of content related to a specific topic that can be updated as per the curator’s choice. Storify is another very handy tool which is there on the list. By using this tool, curators will be able to search for content relating to a specific topic and then create a summary of all the information gathered. There are many other valuable tools in the list that you can use to save plenty of your valuable time while collecting information on a specific topic or subject from across the web.
#6. Content Curation in the Content Marketing Mix
An effective content marketing campaign includes various types of content strategies. But where does content curation stand in the mix? The blog post explains with facts and statistics why online marketers can’t turn a blind eye to content curation. In addition, it offers a number of practical tips on the distribution of curated content and its timing.
#7. Content Curation Guide for SEO
A nice detailed post, it begins with an introduction to content curation, its different forms and tools that you should use during the process. And then it delves deep into the long-term SEO benefits of curating information. One of the biggest benefits of curating content effectively is that it allows online marketers to establish connections for link building outreach. The blog post explains this important point as well as many others that would ultimately take the search rankings of your site to the next level, thereby increasing the amount of keyword traffic.
#8. Content Curation Tips and Ideas for Brands
For brands, content curation brings a number of benefits. However, most of the brands are struggling to succeed with this technique. If you’re one such brand, this blog post is aimed right at you. The post covers in detail the various key aspects of content curation including using call to actions, measuring the ROI, increasing the credibility of your brand, the different reliable sources on which you can depend as a content curator and the significance of organization in the process of content curation. The blog post concludes with some of the best pieces of expert advice you can use to keep your content curation on the right track while getting best results.
#9. 5 Common Content Curation Mistakes
Though finding top quality and relevant information and passing it on to an audience sounds great, it’s not a piece of cake. To reap big rewards, you shouldn’t only understand the concept of curating information really well but also find out how to take a strategic approach. In this article, you’ll read about the top content curation mistakes that most of the online marketers are committing and, therefore, failing to deliver real value.
#10. Copyright, Ethics and Fair Use in Content Curation
The blog post speaks about the ethics that need to be followed by online marketers or content developers while curating content. It provides abundant information regarding the rules that draw a clear line between infringement and fair usage of content over the internet. The blog post also lists some of the best practices that bloggers or small business owners should adhere to keep their content curation on a safe track. The post concludes with a strong message that while you should feel free to create and curate content, you should never pirate.
While it may seem very easy to curate content on a regular basis, you must always remember to stick to the rules and take a strategic approach. Popular content curators feel that one must refrain from using content aggregation web tools and always credit the original creator of an article/ blog post when curating information. Others feel that mixing original content with curated content is a good way to be successful in this field.
Is your business reaping the benefits of content curation? Please share what you think in comments below.