Matt Cutts joined Google in the year 2000. Initially, he worked there as a software engineer. Later on, he was assigned the responsibility of heading the web spam team. He continues to lead the search quality and web spam team till today. What’s even more interesting about him is that he has recorded hundreds of videos since 2009, to make it easy for webmasters to understand SEO better and the quality guidelines so as to improve their site’s search rankings.
Here’s a collection of ten such videos that talk about various issues of content quality, in relation to SEO.
#1. Content Freshness
There are around 200 different types of signals that Google uses to evaluate the quality of content on a website or blog. You’ve heard that freshness is one of them. A lot of webmasters agree that fresh content influences search rankings. While it’s natural for news sites to feature fresh content on a regular basis, where do company sites stack up because they don’t update too often? Moreover, how should you actually interpret the word ‘freshness’?
This video talks about freshness of content as a ranking signal –
#2. Content Duplication
Top quality or original content is key to achieving higher placement in SERPs. On the other hand, duplicate content is something that can quickly send a website or blog straight to hell. But what does duplicate content actually mean? When does Google actually consider a piece of content duplicate? How much duplicate content is just too much?
If you want to clear your doubts, this video should be a great help –
#3. Multilingual Content Translation
As a business or brand, you may have presence in several countries and you may want to deliver content in the native language of each of those countries. So, what should you do? You may quickly want to create different versions of your website by translating its content into all the different languages in which you want to deliver it. But is that feasible? It’s important to know whether Google considers multilingual translation as a duplicate issue.
This video reveals how you should actually go about translating content into different languages –
#4. Spelling and Grammar
You could easily differentiate between well-written content and poorly-written content on the basis of spelling and grammar. Many webmasters believe that content with lots of spelling or grammar mistakes also perform poorly in search engine results. What do you think?
Watch this video to avoid any kind of conflicts –
#5. Thin Content
Have you ever received a manual action message in your Webmaster Tools account for having ‘thin content’ on your website or blog? Whether you have or haven’t, there are a lot of affiliate site owners or e-commerce site owners that have suffered such penalties. But do you know when Google calls a piece of content thin or labels a website with having thin content? Whenever you feature content on your site, it’s important to step into the searchers’ or the regular users’ shoes and then evaluate the quality.
Here’s what thin content actually means –
#6. Quoting from Other Sources
As a regular blogger, you may want to quote or may be quoting already from different sources across the web while writing a blog post. You must also have seen a lot of such examples. But, there arises a question as to whether quoting from other websites or authors you like is actually a good practice in terms SEO? Will Google penalize it, if you use quotations from other authors in your blog posts or articles?
This video answers the question really well –
#7. Re-posting Articles from Other Sites
This is a special case. Suppose, you have a site where you feature original content most of the time, but you have one section where you re-post articles (that relate to your niche) from other sources on the web. Does Google consider it as a duplicate content issue or content curation? And is it just fine because 80%-90% of all the content that’s on your site is unique and original?
Watch it to know it –
#8. Content Stitching
Have you ever heard about this term – ‘content stitching’? What it actually refers to is picking small pieces of content from different websites or articles and then turn them into a new article and get it published on your site. It’s important to know whether this is a practice that you should follow and whether it will also help you rank in search results.
If you’re planning to adopt the ‘stitching’ technique and rank well too, you should watch this video right away –
#9. Similar List of Ingredients for Products
If you own an e-commerce business or run an affiliate site, this is one issue that should be a matter of concern for you. It’s always possible to sell the same products as other websites are selling. But is it a good idea to use the same list of ingredients for products as it appears on other websites? Should you avoid it because it may lead to a duplicate content penalty?
This video tells you what to do –
#10. Same Content Under Different TLDs
International companies may have multiple websites with similar content, all in English, each one of them with a different TLD. That means the content is same but the domain names may end in .uk, .nz, .ca, .au etc. If this a case with you, do you face a content duplication issue? Or is it OK because you have your content, though they’re similar, posted on different TLDs?
Here’s how it may or may not work –
If you’re in search of more of these videos by Matt, you should head straight to Google Webmaster site’s official YouTube channel. These videos prove to be a great resource for valuable insights into a wide range of SEO topics while dispelling myths or misconceptions.
How did you like these videos? Please leave a comment below to let me know about your thoughts.