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3 Secrets to Writing Better Blog Posts

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How often do you go to Google and key in this search term – ‘tips to write a better blog post’? If you’re a novice, still struggling to find your feet in the world of blogging, you must be desperate to unlock the secret to writing better blog posts so that you can attract more eyeballs, drive more actions and give your competitors a run for their money. Considering the truckload of information or tons of advice that’s available online on simply any conceivable topic, however, it really becomes overwhelming for bloggers to decide what to follow and what to push out of the way. Mostly, it’s the newbies or those with a lack of adequate experience who are left confused.

Blog Writing

For your convenience, I would like to sum up all the good pieces of advice on better blog post writing on the internet into three simple steps that will stick into your memory quite well.

If you’re ready, here’s the secret sauce –

#1. Knowledge

Blogging enables you to earn money only when you approach it as a teaching platform. If you start a niche blog only because your childhood friend has one  too or  because you thought your girlfriend would like it, you’ll most probably end up in the gutter. It’s the knowledge (i.e. your expertise in a niche) that matters the most.

There’s no point in starting a food blog, if you hate spending time in the kitchen or at least you aren’t a foodie yourself.

You’ll earn the privilege of teaching others only when you know the stuff yourself inside-out. You’ve to be an expert in your chosen niche. Readers are always eager to bow down to writers of authority. On the other hand, they’re smart enough to separate the wheat from the chaff. They’ll see pretty quickly through the scheme of things if you pretend being someone else or flaunt a skill that’s only an unexplored territory for you. What’s sad is that they won’t disclose it that they’ve uncovered your lie. You’ll become aware of it only when they stop returning to your blog. If you aren’t genuine, you’ll also always struggle to find the passion to continue writing for the long haul. And one day, all your passion will finally die a silent death.

If you’ve burnt the midnight oil to accumulate what you know, worked like a dog fine-tuning those skills to become better and feel confident that it’s something people will appreciate, blog writing is the thing for you. In fact, it’s just the perfect way to get applauded and paid back for all your hard-earned knowledge, on a global level.

#2. Research

Even when you’ve deep knowledge of a subject, you’ll feel the need to put on the researcher’s hat most of the time. All professional bloggers or writers are also avid researchers. The biggest reason for making research an important part of the blog writing process is that it generates credibility.

Research helps you write better blog posts because –

It enhances the accuracy of facts.
It helps you answer some key questions.
It lets you understand the language of the audience.
It enables you to identify the gaps or potential opportunities.
It allows you to come up with more ideas.

There’s one more crucial benefit. While conducting research, you’ll come across multiple value-added resources (relevant to the topic at hand) that you may want to cite in your blog posts. It can be an explainer video. It can be a book that’s considered to be authoritative. Or, it can be another blog post from an influencer’s or an industry professional’s blog. Whatever it is, including useful resources in your blog post allows readers to explore a particular topic, subject or idea to a deeper level.

Well-researched blog posts have always been in great demand. So, they provide you with an excellent opportunity to cut through the noise and stick out your blog. There are various web-based platforms where you can go to for research, but you should never turn a blind eye to offline resources. A visit to the public library or a close-by bookstore can sometimes lead you to finding interesting material that you couldn’t have found otherwise.

#3. Presentation

A good presentation makes communication with readers more effective. Apart from the quality of content, which is where the focus has to be, you should also take the formatting part into consideration. When it comes to drawing in online users, it’s crucial to make sure that your blog posts are well-presented. Since online users have a shorter time-span, most of them only skim and scan the text, rather than giving it an exhaustive read.

Here are the key elements you should keep in mind –

Title (or the heading)
Subheadings
Break-up of paragraphs
Visual content (images, videos)
Bullet points or lists
Colors
Fonts (style and size)
Call to actions

Before you hit the ‘Publish’ button next time, make sure you’ve laid out the blog post in easy-to-digest chunks while incorporating several key design elements as listed above. Working on the appearance of a blog post will never give you a headache because all it usually takes is 15-20 minutes.

Knowledge, research and presentation – that’s exactly the secret that you’ve long been seeking to improve your blog content creation skills. Now that you’ve got this success formula in your hand, it’s time to put it into action for obtaining success with your blogging efforts. When a blog post is liked, commented on and shared by a lot of readers, it’s not a matter of luck. All it means is that hard work has been repaid!

I would love to know your thoughts and opinions. Please feel free to share them in the comments section below.

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