Customers won’t buy a product if they’re forced. They buy only when they’re fully convinced that what you’re selling offers real value. They come to you because your competitors can’t satisfy their needs. In today’s world of razor-sharp competition to sell quickly and more, selling has taken up a whole new meaning. Rather than being pushy, you need to pull customers in.
Selling is not about telling customers to buy. It’s about helping them buy by showcasing the quality of your product, providing value and proving your credibility as a business or brand.
Here are seven types of content to boost sales –
One of the biggest mistakes that most of the businesses make is that they talk at length about the features of their products. The truth is that prospects don’t actually care about what materials have gone into the making of your product. They’ve nothing to do with whether it’s made in one country or another. What they really care about is the benefits your products will bring to them. While features only give a description of a product, it’s the benefits that explain how it’s going to simplify the prospects’ lives.
If you want to show the value of your product and sell more, you should take its key features and turn them into benefits.
#2. Success Stories
It’s in the nature of human beings to both tell stories and hear stories. That’s why success stories about customers do a great job of helping prospects realize the true value of your products. The best thing about these success stories is that they eliminate the need for directly pointing out the benefits of a product. Therefore, focus on featuring true stories about your customers. Let your prospects understand how your product helped a customer or helped them overcome some specific issues or problems.
Crafting great success stories takes time. There are two things that you’ll need to do – interviewing customers and then presenting the data in a brief and engaging way. Make sure you devote adequate time to this content creation process to maximize the sales.
Before a prospect makes up their mind to purchase your product, the very first thing that they’ll most probably look for is testimonials. Usually, testimonials are only a few lines and unedited. But genuine testimonials speak a lot about the quality of your products. If you want to boost sales, you should request your existing esteemed customers for testimonials and feature them to instill confidence in your prospects. Remember that testimonials work well only when they’re genuine and carry identifiable information about customers.
You’ll find tons of product reviews on the internet. More and more are being written every day. It’s simply because prospects find them trustworthy and use them to make better buying decisions. A good review, which can be as less as one page or as long as several pages, informs prospects about the pros and cons, ease of use and the quality of a product.
The best idea to create this type of content is to provide some selected users with free copies of your product and request them for reviews. Make sure the users that you choose are right for your needs.
One of the most effective ways to show your product is better than the competitors’ and increase its sales is to feature comparisons. Today’s consumers like to compare two or more similar products so as to make the best choice or get the best deal. If you’re sure your product offers more benefits or is better in quality than most of your competitors’ products, you should create comparison posts or charts to quickly attract prospects and sell more.
#6. Video Tutorials
You can use video tutorials either as main selling tool or product bonus. Both ways, it helps you sell more. If the use of your product requires step-by-step guidance, video tutorials are something you can’t ignore. With some advance planning, a small HD camera and a video editing software installed on your computer, you can create video tutorials on your own.
Giving away stuff for free has always been an effective marketing tactic. Freebie marketing works great even today as a sales-booster. But what actually makes a difference is what you select as a freebie. Whether you include the free stuff as a bonus with your product or giving it away to people as a stand-alone offer, you should make sure you choose something that’s hard to throw away. Freebies may include e-books, PDF guides, whitepapers, software programs, mobile apps, consultations etc.
Which of these types of content are you creating already? Please talk about it in the comments section below.