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Business Blogging: What Writing to ONE Person Means

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For all businesses, whether big or small, a blog happens to be an invaluable tool. If you’re a business owner, having a blog provides you with an excellent opportunity to tell the world (wherever you target market is located) what your company stands for, what is it that you specialize in, who your services are suitable for and how well you can actually render those services. That’s exactly why someone who’s interested in learning more about your company and how you can help them heads straight to your blog.

To keep your blog on the right track and growing, therefore, you should always have adequate knowledge about your target audience. You should clearly understand who they are, where they come from and what is it that they’re struggling with on a regular basis. The more you know about the audience you’re seeking, the better your blog writing tends to become.

Blog Writing

While you may already have an entire blog growth strategy in place, consistent writing remains at the core of the exercise.

But, writing is a ‘personal’ act.

Even though you’re blogging for business, it’s important to develop a personal approach to your writing because that’s the most effective way of quickly connecting with and engaging customers. After all, a blog is a blog, not a website. So, how do you bring that personal feeling to your blog posts? How do you write in a style or tone which makes your blog writing sound intimate to your readers or the audience that’s on your businesses’ radar? It’s hard to personalize your writing if you try to please an entire niche. Even if your target audience is specific, it may consist of people of various age-groups, income ranges, geographical locations, life situations etc. If you’ve each one of them in your mind while creating a blog post, you’ll fail to create a sense of intimacy in your writing. Thinking in that way makes your job as a blog writer quite difficult.

Well, change the way you think – write to ‘one person’.

This writing technique is both interesting and effective, but it’s certainly not a modern-day invention. Even when you’re writing to a group of people, the best idea is to focus on a single person. Don’t panic, it’s doable. The fact of the matter is that each blog post that you publish will be read by one person at a time, even if thousands of people read it in all. If it’s one person reading your blog post at a time, why should you think of the entire niche or target market at once while writing it? Why not focus on just one person?

Kurt Vonnegut, an American Novelist, once said –

Write to please just one person. If you open a window and make love to the world, so to speak, your story will get pneumonia.

That’s a brilliant idea writers should use to stir emotions in readers. Regardless of the niche you belong to, you should try to identify that one person who you’ll be talking to in your blog posts. But who’s that one person? Well, that one person is someone who represents your specific target audience really well. Actually, that one person is your ‘ideal customer’. It’s this imaginary person that you should keep in mind while writing a blog post.

Once you know what this person looks like, you can think of him/her as your friend, and then begin to write. As soon as you adopt this approach, you’ll eliminate all doubts or confusions about who you’re actually writing for, whether he/she will like a particular idea and how you can change his/her mind about something. You’ll then be able to explain things nicely. Using this powerful technique in your blog writing translates to sending this strong signal to each one of your targeted readers – ‘Hey! It’s between you and me’. This is when writing becomes personalized.

You’ll be truly amazed to see the outcome of this time-tested technique after you’ve completed the post and published it. You’ll notice that even though you wrote to just one person, your blog post actually made a lot of people feel that you did it just for them. Isn’t that great?

Time to Take Action!
If you’re making good profits from your business, it’s proof that you chose your niche wisely. But don’t stop there. Dig deeper, and identify what an ‘ideal customer for your business’ looks like. Your ideal customer appreciates what you do, spreads the word about you, has got the money and is willing to pay you too. And he/she is the one you need to address in your blog posts for maximum exposure and growth.

Have you found your ‘one person ‘yet? Please don’t hesitate to talk about what you think or feel in comments below.

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