Writing a blog post is like cooking up a dish. Readers are hungry for information that provides solutions to their everyday problems. Since the web is already overflowing with content, in almost every niche you could imagine, you face a big challenge of satisfying your reader’s hunger every time you publish a new blog post. If you take a closer look at some of the blogging rock-stars out there, you’ll notice that they have perfected the art of satisfying their readers and keeping them returning for more, over and again.
But, how do they achieve it?
Veteran bloggers (e.g. Brian, Darren, Pat etc.) think of their content as food, and their readers as consumers. With every blog post, therefore, they cook up one compelling piece content. Ace players of the hunger game, they work according to a strategy which helps them conquer the hungry beast in their readers, one blog post after another.
If you’re truly interested in satisfying your readers’ hunger too, one blog post at a time, I’ve got the formula for you.
Hope you’ll like this approach!
Know the Consumers’ Background
Just like different people have different eating habits, different audiences have different content needs or requirements. Food habits change from one country to another or one culture to another or one personality to another. You’ll be able to serve a likable meal to someone only when you know their backgrounds really well. In order to craft a remarkable blog post every time, you should first know your specific audience.
Understanding the target audience you’re seeking goes far beyond than just gathering simple demographics like age, sex and location. You should dig out as much relevant information as possible.
Keep a Good Stock of Supplies
How can you ever expect to make a good dish with a limited or insufficient supply of essential ingredients? If you want to be able to write blog posts easily while enjoying the writing part too, you should equip yourself with the necessary raw materials, ahead of time.
It’s not just an ideas journal that you should keep. There are several online tools that you can use to not just store the necessary ingredients in one place but also categorize them appropriately for quick and easy access. According to your specific requirements, you may decide to use free tools or opt for the paid ones.
Cook Up a Toothsome Dish
In order to prepare a meal that will be loved, appreciated and remembered by your target audience, you’ll need to focus on two things – what they eat and why they eat what they eat. Equipped with the background details of your target audience and all the necessary raw materials at hand, cooking up won’t be hard.
To make a dish that tickles taste-buds, you should always address the pain-points of your readers, customers or prospects. You should focus on providing answers to their day-to-day questions. You’ll need to help them fulfill their aspirations. You should be able to help them make better future decisions as buyers.
Remember, you don’t always need to come up with a unique or out-of-the-box blog post every time you publish. It’s possible to take an existing idea, give it a new spin and create something that will be refreshingly different for readers.
Make the Dish Look Irresistible
No matter how delicious a dish might be, it won’t whet the appetite until it looks (and smells) good too. You’re not the only blogger in your niche. The fact is there are plenty of other bloggers who are cooking up similar dishes. Therefore, it’s crucial to make your own dish look simply irresistible while beating out the competition.
Of course, content is king. But the visual appeal of your blog posts is equally important. You won’t be able to draw readers in until you’ve created a blog post that attracts eyeballs quickly. To add visual appeal to your blog post, you should make sure it has a good layout, a killer headline, short paragraphs, relevant subheadings, bulleted lists (to highlight important points) and useful links (for further exploration into the topic). At the same time, you should also have lots of white space, as it makes readers feel at home while reading.
More importantly, you should never forget to garnish your blog post with pleasantly attractive images. In short, you should focus on making your blog posts a joy and fun to read for your blog visitors or readers.
Let your readers have a good time!
Serve at the Right Time
You have a delectable dish ready to be devoured, right? The best idea is to present your dish to your readers when they’re most hungry. Remember that hunger is the best sauce. Since you put in so much effort into cooking up a blog post that readers wouldn’t be able to resist, it’s also important to make it go live on a day and at a time when most readers will be tuning in. You’ve worked really hard, so you should act smart.
A study conducted by KISSmetrics reveals that the average blog receives the maximum traffic around 11 am (EST). It further informs that the average blog attracts most number of comments around 9 am (EST) whereas the time to attract the most number of inbound links is 7 am (EST), particularly on Mondays and Thursdays. If you’re looking for more insights into the topic, you should read this article from Hubspot and this one from Problogger.
The point I want to emphasize is that there are always the best days and best hours of days when a specific blog gets the most traffic. Yes, it varies from one niche to another. So, you need to find out what works best for your own niche blog and incorporate it into your editorial calendar (if you’re using one).
Announce the Next Dish
Once you’ve done a good job of satisfying your readers’ hunger with a delectable blog post, it’s also important to ensure they’ll come back again. Since you gave them a wonderful dining experience, it’s likely that they’ll visit again. But you’ll only guarantee their return if you announce the next dish too. Professional bloggers know this trick really well. They won’t miss to announce what’s up next, usually towards the end of a blog post.
That’s an excellent way of keeping readers hungry and having them coming back for more, and more. But always remember to feed your readers regularly, at the right time. If you don’t, they’ll starve! You know what I mean?
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