≡ Menu

So, your website is finally live! Hopefully, the developer and the graphics designer did a nice job of making it look modern with a well-planned color scheme, interesting (and readable) typography, giant product images, a consistent theme and a navigational structure which would take visitors directly to where they want to go. All of that… Read More

{ 0 comments }

Do you really understand what social media is, and what it isn't? A lot of online marketers don't. Social media is certainly not about creating pages for your business or company and starting to post loads of promotional stuff – in the hope of immediately pulling in customers or making sales. Whether you have been… Read More

{ 0 comments }

Just like you create a brief for everything else, you should also write a content brief for every distinct section of your website. Writing content that hits the nail on the head is a challenge in itself, more so if you have an entire team working on a content project. After you are done with… Read More

{ 0 comments }

Where is Content Marketing Headed in 2016?

To achieve success in the digital age, every business needs to leverage content marketing. No matter how useful your product or service is, you can’t market it without high quality content. But are you aware of the emerging content marketing trends? We have already crossed 2016Q1. As content marketing continues to gather more steam, it… Read More

{ 0 comments }

Explainer Videos, and How to Tell a Story!

Does your business use explainer videos? If not, you're certainly missing out on a great opportunity of generating more leads and revenues. Crazy Egg, a popular heat map tool, uses an explainer video which generates them an extra $21,000 every month. Since an explainer video is a communication goldmine, it's proven to quickly boost the… Read More

{ 0 comments }

How Storytelling Can Prop Up a Brand Online

Brand building is serious business these days across all platforms and avenues accessible to companies, products, entities and individuals. The importance of brand building cannot be doubted in the present competitive scenario where customers have multiple options to choose from and price wars are becoming a common affair. Brand building is the foremost route towards… Read More

{ 0 comments }

Branding, marketing and advertising are not isolated zones across specific platforms these days. Instead, these activities go hand in hand with the most basic aspects relating to information dissemination, promotions, highlighting, storytelling and all other activities associated with content creation these days. Indeed, content creation subtly integrates marketing and advertising concepts and ideas when it… Read More

{ 0 comments }

Blogging is serious business, an indispensable platform to market your business, generate leads, drives sales and what not! Evergreen blog content is the key towards greater business success in this regard. As the name implies, such content pieces stay relevant, in circulation and attractive to visitors irrespective of dates, seasons and whole years at a… Read More

{ 0 comments }