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'High quality content' is not marketers' buzzword anymore. And the debate over what matters more – quantity or quality – has long settled. When it comes to content creation, each one of today's savvy marketers strives for high quality content because that's what major search engines and people look for. If your digital marketing has… Read More

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The rapidly changing healthcare landscape, including the transition from a fee-for-service reimbursement model to value-based payment system, is forcing every healthcare facility to raise the bar. Whether it's a physician's office, a nursing home, an urgent care center, a small clinic or a large hospital, each of them needs to find more time to concentrate… Read More

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Often, many start-ups, small, manufacturing and technology companies don't hire technical writers to create user manuals, tutorials, knowledge base etc. They assign technical writing projects to their in-house developers. This is a mistake which businesses should avoid. Though developers are the creative minds behind products, web applications and and computer porgrams, it doesn't necessarily mean… Read More

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So, your website is finally live! Hopefully, the developer and the graphics designer did a nice job of making it look modern with a well-planned color scheme, interesting (and readable) typography, giant product images, a consistent theme and a navigational structure which would take visitors directly to where they want to go. All of that… Read More

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Do you really understand what social media is, and what it isn't? A lot of online marketers don't. Social media is certainly not about creating pages for your business or company and starting to post loads of promotional stuff – in the hope of immediately pulling in customers or making sales. Whether you have been… Read More

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Just like you create a brief for everything else, you should also write a content brief for every distinct section of your website. Writing content that hits the nail on the head is a challenge in itself, more so if you have an entire team working on a content project. After you are done with… Read More

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Where is Content Marketing Headed in 2016?

To achieve success in the digital age, every business needs to leverage content marketing. No matter how useful your product or service is, you can’t market it without high quality content. But are you aware of the emerging content marketing trends? We have already crossed 2016Q1. As content marketing continues to gather more steam, it… Read More

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Explainer Videos, and How to Tell a Story!

Does your business use explainer videos? If not, you're certainly missing out on a great opportunity of generating more leads and revenues. Crazy Egg, a popular heat map tool, uses an explainer video which generates them an extra $21,000 every month. Since an explainer video is a communication goldmine, it's proven to quickly boost the… Read More

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