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Online shopping is growing by leaps and bounds in most parts of the world, and so are the challenges for e-commerce websites. To decipher why your visitors are not converting into customers, you need to understand the psyche of the online buyer – he (or she) has a plethora of options, is looking for a… Read More

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10 Tips to Hire a Professional Freelance Writer

Though everybody should try to write for their own personal reasons, professional writing is a totally different ball game. One that takes up several years of wholehearted dedication and unrelenting practice to master! On the other hand, content marketing (a method of marketing a business or company through value-added content) requires creating an awful lot… Read More

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Is poor content to blame for your recent business debacles? Think again! This is one area which most business owners often end up neglecting at their own peril. Simply outsourcing your content needs to an agency is not enough; giving them a free hand a strict no-no! You should exercise control over all marketing content… Read More

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You may have hundreds or even thousands of pages on your website. But if you have to select one that’s the most powerful, it must be the customer testimonials page. Why? It’s because a testimonial is not a direct sales pitch, but a strong recommendation from a real person who has already used and benefited… Read More

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Business writing is serious business. That's why every business writer, in order to make an impact, must be able to strike the fine balance between formal and casual forms of writing while appearing neither too cautious nor too frivolous in their choice of words. To achieve it, idioms are a valuable writing tool many successful… Read More

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As Saint Augustine famously remarked, “The world is a book and those who do not travel read only a page.” Indeed, travelling and learning about newer vistas, places, people, countries and cultures represent an irresistible, never ending platter for the soul. In addition to the passion quotient, travelling is serious business and this lies behind… Read More

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Use of Metaphors in Professional Writing

Daniel Pink in his book “A Whole New Mind – Moving from the Information Age to the Conceptual Age” has put it brilliantly – “If a picture is worth a thousand words then a metaphor is worth a thousand pictures”. Metaphors have been literary weapons of choice for decades at a stretch with hallowed proponents… Read More

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A small business blog is anything but small. It’s an important business development tool that multiplies traffic to your website, and with a few smart moves, can convert random traffic into potential customers. And for this very reason, your small business blog deserves much attention from your marketing team. While starting a blog has become… Read More

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